So I've been spending the last two hours learning how to encode videos better for the iPhone. You'd think that encoding for iPhones would be easy, but we've found some problems when preparing video for an iPhone app.If you're looking to add video into your app, I really suggest FFMpegX. It has an unbelievable amount of settings and really gives you free range when it comes to encoding videos into whatever format with whatever specifications you want. This useful tool is available as shareware and I suggest that you check it out.