We've been kinda holding back on showing off some of this data, but now that we've got a couple solid weeks of output, we'd figure it would make more sense to show off what we've learned when it comes to sales of Battery Go!. We had a lot of internal debate with this chart, but figure that one of our primary goals in this blog was to inform other potential iPhone developers of what it's like to put a product out for the platform, so it only made sense to give out this stuff and not hold it to ourselves.
As a quick note, we're not going to be giving away any figures right now. We're sorry if that totally ruins this for you, but we're just not comfortable giving away exact numbers. We may release our sales numbers in the future, but if you're looking for an exact tally here then you may just want to look somewhere else. Know that we've done alright and it's helped pay for our summers like a regular job would have, but we're definitely not making it rain Pacman Jones style. Whether you're a developer, blogger, iPhone user, or just interested in our development experience, we hope you find this sale data useful. If you do find it to be useful, consider giving Battery Go! a purchase in the App Store. As super indie developers (also known as college kids using the summer to try out app making), each purchase is huge for us and we'd really appreciate the love. Here's the graph, for a higher-res version, click on the picture.
As you can see from the data we've collected with Battery Go!, the honeymoon is over fairly quickly when it comes to sales in the App Store. We've read reports about sale baselines, but didn't figure it would come as quick as it did, especially since we hit the top 100 paid apps for a considerable period of time. Right now, we're at about a sale flat point and we're real curious as to where we'll see spikes or valleys in the future.To help explain the data, we attribute our first big spike to PCMag's review of Battery Go! and it's placement on Google News. We were also still considered a new app then, with placement on the first page of paid utilities, which we feel also contributed to our success. After that jump, we were pushed into the top 100 paid applications in the US and saw high sales until we dropped out of the top 100 on July 10th or so. The second peak you see in the US comes from the 14th when we were in the Chicago Sun-Times, a couple radio shows, and AppSlappy all on the same day. The small purple peak in Italia was from a review posted on iPhoneItalia, which saw us jump to the 33rd or so ranked app in Italy. A couple reviews in the Netherlands pushed us up to the number one spot in the entire country, which corresponds with our best sales day there. Finally, the blue line represents total sales worldwide which pretty much follows the US peaks and valleys, as the US store has accounted for about 60% of our sales.
It's important to note that we've seen fairly good sales and are probably an outlier when it comes to iPhone app sales as a whole, as we've reached the top 100 if only for a couple days. This is our only paid app release, so we'd be interested in seeing similar charts for less/more successful applications, but we don't have that data ourselves.
Hope you find this useful, if you have any questions, feel free to e-mail them to me at Cameron@CollegeKidApp.com and I'll get back to you as soon as possible. If you get a chance, definitely consider buying Battery Go! in the iTunes App Store. It will help give us a bunch of support and you'll have an amazing battery utility as well.